Monthly Archives: October 2011

How To Change The World

Guy Kawasaki has posted his thoughts on Steve Jobs. He listed 12 principles that Steve followed to success

  1. Experts are clueless.
  2. Customers cannot tell you what they need.
  3. Jump to the next curve.
  4. The biggest challenges beget best work.
  5. Design counts.
  6. You can’t go wrong with big graphics and big fonts.
  7. Changing your mind is a sign of intelligence.
  8. “Value” is different from “price.”
  9. A players hire A+ players.
  10. Real CEOs demo.
  11. Real CEOs ship.
  12. Marketing boils down to providing unique value.

No More E-mail Folders

An article flew by yesterday that highlights e-mail folders as a waste of time. This is the philosophy behind the GMail inbox.

Filing email in folders is a waste of timeIf you file your emails into folders in your email program you’re wasting your time, according to a study by IBM Research. The 345-user study found that people who used the search function in their email program could find relevant emails as easily as those who had categorised each email into folders.

Finding emails by searches took on average 17 seconds, versus 58 seconds finding the emails by folder. The likelihood of success – that is, finding the intended email – was no greater when it had been filed in a folder.