Guy Kawasaki has posted his thoughts on Steve Jobs. He listed 12 principles that Steve followed to success
- Experts are clueless.
- Customers cannot tell you what they need.
- Jump to the next curve.
- The biggest challenges beget best work.
- Design counts.
- You can’t go wrong with big graphics and big fonts.
- Changing your mind is a sign of intelligence.
- “Value” is different from “price.”
- A players hire A+ players.
- Real CEOs demo.
- Real CEOs ship.
- Marketing boils down to providing unique value.